The design makes better use of the brand’s bank of large, dynamic imagery. The homepage features a full width carousel with the capability to show both image and video content, with or without captions. Below is a row of promos which also make use of the imagery, followed by a row of products to allow users to find the most popular items as quickly as possible.
The site features extra features such as multiple currencies to allow for more of an international client base.
Standard Mothership sites use an off-canvas basket functionality that has been refined by myself over the last few years to maximize usability in a small space.
The site also uses a bespoke module to allow for the booking of test rides at various “test centres” across the country. Through this, Emu can gather customer information on models of bikes of interest as well as gather personal information to generate leads.