Aisling Brock

Emu Electric Bikes

Emu Electric Bikes is a startup specializing in electronic bikes at a relatively entry-level cost. They had a strong brand and website when they came to us, but were seeking a better user experience.


The design makes better use of the brand’s bank of large, dynamic imagery. The homepage features a full width carousel with the capability to show both image and video content, with or without captions. Below is a row¬†of promos which also make use of the imagery, followed by a row of products to allow users to find the most popular items as quickly as possible.

The site features extra features such as multiple currencies to allow for more of an international client base.

Standard Mothership sites use an off-canvas basket functionality that has been refined by myself over the last few years to maximize usability in a small space.


The site also uses a bespoke module to allow for the booking of test rides at various “test centres” across the country. Through this, Emu can gather customer information on models of bikes of interest as well as gather personal information to generate leads.


A Bit About Me

I am Aisling1: a designer of many mediums, although my passion lies in web design and front end development.

I am Canadian, currently based in Brighton, England.

I got my start as a preteen who wanted to make her blog look pretty, and here I am, 16 years later, with a post secondary education in New Media Production & Design and several years of agency experience in my repertoire.

When I am not designing, I enjoy travelling to big cities or tiny islands, baking gluten free treats and taking photos. You can see these things in action on my blog, Anthologie.

1. Say it like "Ashleen."

Curriculum Vitae

  • LoyaltyLion - London, UK

    Front End Developer / Designer

    January 2017 - Present

  • Lime Global - London, UK

    UI/UX Designer

    June 2016 - December 2016

  • Message Digital Design - Brighton, UK

    Front End Developer / Designer

    August 2013 - June 2016

  • Twist Marketing - Calgary, Canada

    Web Production Designer

    June 2011 - June 2013