Designer, creator & lover of side projects.

People never forget
how you made them feel.

This quote is probably wrongly attributed to Maya Angelou, but it works for this purpose.

I create experiences that people remember because they’re so wonderful.

There comes a time in every woman’s life when they have too many projects on the go and need an online hub to keep track of them all.

This is that time for me.

So, hi. I’m Aisling (it’s said like “Ashleen” and I use the pronouns she/her). I’m a Canadian gal who has lived on the South Coast of England for a decade.

I spend most of my time working as a Senior Interaction Designer on public sector digital products. As a neurodivergent woman, I have a particular interest in neurodiversity and accessibility.

The rest of my time is spent working on an array of side projects with varying degrees of success and enthusiasm. “When in doubt, start another side project,” I always say. Then I spend some time being burnt out and wondering why I added another thing to my plate.

Yes, I also believe in being transparent about mental health issues!

Anyway, I hope you enjoy perusing my current special interests. Please connect with me on social media if you feel so inclined!

Aisling, standing in front of a peach beach house, looking at the camera. Her top says "Caring is cool."

Pretty Content

I am the founder of Pretty Content, a boutique brand and web design studio specialising in vintage-inspired aesthetics.

The Small Business Speakeasy

My newest project where I share all the secrets of building a business.

Coming Soon

Of course I always have a few ideas on the go. Here’s what’s coming next.

It’s Pretty Niche. A podcast all about niche businesses and projects.

Project Graveyard

We take this time to remember the projects that came before.

Gone but not forgotten – except the ones I have forgotten, which won’t be listed here for obvious reasons.

Various blogs. RIP to my many personal blogs, from Dreamling to Anthologie to

Gluten Free Worthing. It turned out there just isn’t enough gluten free vegetarian food in this town.


You’ve stumbled across my new website!

After a year or so of having a static one-page website, I decided I would like something a bit more interactive. So I threw this together today and… well, it was interesting.

I decided to be “lazy” and simply use the new WordPress Gutenberg block full-site editor. And it was… Well, let’s just say I prefer coding! But now it’s more or less set up, so I’m hoping to add and change content will be smoother sailing.

I’m being super agile and putting this live before it’s even close to being done because done is better than perfect. But I’m hoping it will become a little hub to talk about what I’m working on and share my thoughts and opinions on web industry stuff.

So stay tuned for that, and don’t mind the mess in the meantime!